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Ageism, AI, and the Misunderstood Progress of DEIA
So why has ageism become so acute, particularly in recruitment? In my view, the answer lies partly in AI‑driven hiring systems — whether embedded in Applicant Tracking Systems (ATS) or deployed through external platforms.

Dr Craig Fergusson
Jun 22 min read


It’s Time to End the ‘War on HR’ — The Real Issue Isn’t Wokeness, It’s Leadership
Every few months, a familiar storyline resurfaces in parts of the conservative press: HR is to blame for “wokeness”, for hypersensitive employees, for the supposed decline of robust leadership. The latest example — an article in today’s Telegraph (28 May 2026) by Martin Vander Weyen claiming “The Age of HR has turned everyone into a snowflake” — follows the same pattern. HR is cast as the villain.

Dr Craig Fergusson
Jun 23 min read


Why the UK Keeps Misreading DEIA — And Why It Matters for Fairness, Capability, and Culture.
I’m getting really cheesed-off with much of the UK press framing diversity, equity, inclusion and accessibility (DEIA) through an unmistakably American lens. The language is imported wholesale — “affirmative action”, “quotas”, “positive discrimination”, “lowering the bar”. However; the UK doesn’t operate under anything resembling the US affirmative action model that the Trump Administration is railing against.

Dr Craig Fergusson
Apr 13 min read
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